Let me ask you a question – what business are you in?
It’s an interesting question that I often ask my coaching clients. In fact just the other day I was doing some internet marketing coaching in an informal skype chat. I asked my online friend how they were. They told me ok, but like so many were struggling a little financially.
My friend works online. I say he works, not necessarily makes money, but works. So I asked him what business was he in, who were his customers and exactly what he was selling.
As I expected the answer was a bit of humming and hawing, a bit of silence and then a barrage of words. I make products for people who want to buy them. I am an information marketer, I am a software developer.
When I ask this question I always get the same answer(s). People just can’t answer the question. This is particularly true in internet marketing circles. People just don’t know what business they are in. In fact they don’t know that they actually have a business.
They jump from one thing to another, they suffer from shiny object syndrome. They have no idea what they are doing, in all senses of the word!
My next question is always:
Could y0u go to the bank and sell them the idea of lending you money for your business? This makes them squirm again, and then I add, and describe your business as if you were selling it.
Again no answer.
So let me ask you again:
What is your business?
I want you to define this and tell me what it is. I want you to know what your business is, I want you to treat your business like a business. Think about it, like something that you can sell in two years time and make huge money. Something that you can say to a buyer, there you go, ready made business, here are my processes you just need to oversea everything.
Can you say that?
Ok so what can I do to help?
Firstly, do what I asked above, cut away the crap and be honest with yourself and set out a plan. This plan will have the following:
A clear definition of what you do
Who you do it for
Why you do it
What your product is
Who your market is
What your marketing plan is.
Don’t just tell me show me
Ok I hear you, I know you’re thinking you talk the talk so let’s see you walk the walk. Ok then here’s my answers:
I am a life and internet business marketing coach who helps people set out their goals and help them achieve their business plans online.
I do this because it makes me feel fulfilled to see people achieving freedom and building the self confidence to go it alone.
I am the product. My knowledge and guidance can help you succeed.
My market is those who are fed up of being burnt, sold to, conned and lied to. My marketing plan is simple, build the brand, build the following and don’t chase the money.
Leave me your comments and let me know what you think
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